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I design each video and infuse it with as much creativity and fun as possible. I also host webinars that are usually those bigger, higher traffic days. The social media channels are my main marketing. Your actual product is videos youвЂ™ve already made that people are buying subscriptions to.

You are using TikTok and Instagram as a marketing channel, playing your character, Miss Excel. I have a virtual assistant that helps with some of my graphics on Instagram, but pretty much everything else has been a one-woman show over here. ThatвЂ™s all just you - youвЂ™re just a one-person creative shop? IвЂ™d say about 95 percent of what I do is passive income course sales now. So I sell Microsoft Excel courses and now all of the other Microsoft products. What is the business? What are you selling? ItвЂ™s been just the most incredible, fun journey building this business. I actually just had my first six-figure day a few weeks ago, which I was super excited about. Since then we have been doing six-figure months. When I first started the business, I scaled it within six months to six figures. WhatвЂ™s your revenue like? Where are you at per day, per week, per month? IвЂ™m looking at some of our notes and they seem like big numbers. IвЂ™m going to start this interview a little backward, because I think the size of the creator business you have built is remarkable. You are the creator of something called the Excelerator Course. Kat Norton, you are known as Miss Excel on TikTok and Instagram. This transcript has been lightly edited for clarity. I donвЂ™t want to give too much away because itвЂ™s all in the interview, but I think youвЂ™re really going to like this one. If youвЂ™ve been listening to this show, you might have guessed that I am not the sort of personality type that goes in for energetics and manifestation, but Kat was convincing. I have spoken to a lot of creators and a lot of executives on this show I have never met one like Kat. Just listen in this conversation how easily and quickly Kat can go back and forth between talking about her core business metrics and strategies and harnessing her energy to connect with viewers across devices and platforms. KatвЂ™s just not doing that.Д«ut where this conversation really got me was when Kat said she firmly believed in manifestation and energetics, and that she draws a repeated connection between the work sheвЂ™s done there and the success sheвЂ™s had as a creator and entrepreneur. ThatвЂ™s a big flip from the traditional creator business model, which is usually aimed at monetizing the platforms directly.

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She uses her iPhone and consumer software to make her videos, and IвЂ™ve got to say, she has one of the healthiest relationships with the social platforms of maybe any creator IвЂ™ve ever talked to: she thinks of them purely as marketing channels for the video courses she sells elsewhere. Kat is a one-woman operation, with no staff or management layer. And sheвЂ™s only been doing this since June 2020. She has over a million followers on TikTok and Instagram, where she goes by the name Miss Excel, and sheвЂ™s leveraged that into a software training business that is now generating up to six figures of revenue a day. Kat Norton is a Microsoft Excel influencer.

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